About Concierge

Concierge is the new leading destination guide created by Monica Head, founder of SEO - Sports Events Organisation. The unique concepts grants motorsport enthusiasts and their families unprecedented access to the top tier of Formula One. It combines exclusive interviews with a targeted handbook of the finest that Grand Prix destinations have to offer.

Each edition offers a complete guide detailing the very best hotels, spas, restaurants and bars for each Formula One destination. Concierge profiles internationally renowned artists, Michelin-starred chefs, as well as leading influencers, going far beyond a traditional city guide.

About SEO

Sporting Events Organisation is luxury logistics company with more than 20 years experience at major sporting events around the world. From CEOs to Formula One teams, we have developed an accessible perspective on the who, what, where and why of motor racing.

Concierge began as a guide for SEO clients attending the Grand Prix at Monza. The response was such that shortly afterwards a second issue for Mexico City was published. Gathering momentum, in May this year, the 140-page Monaco edition was praised by His Serene Highness Albert II for its quality.